You know Dubai does nothing halfway, and that certainly applies to the annual Dubai Shopping Festival, which rolls out its 22^nd installment December 26, 2016-January 28, 2017. Last year, over 3.5 million people attended this shopping and entertainment extravaganza.

Year-round, Dubai is one of the world’s top destinations for shopping and for one month each year the Dubai Shopping Festival magnifies that appeal exponentially. Retail sectors around the city, including world-class malls and traditional souks, slash prices, offer special festival products, sponsor raffle drawings, activities, and live entertainment. Dubai-sized raffle prizes include luxury cars, gold, diamonds, homes, and cash.

The festival chooses a different theme each year, but topnotch entertainment and activities for the entire family always line-up to complement the shop-til-you-drop frenzy at the heart of the event.

Visit http://www.visitdubai.com/en/discover/festivals/dubai-shopping-festival#press-centre for shopping and entertainment details, not yet published. There’s also a Dubai Festivals App to help attendees plot a plan of action and make the most of festival experiences and deals.